martes, 17 de mayo de 2011

Merging Organizational Culture

Mergers and Acquisitions, are marketing strategies that are very useful when a company is going to venture in other countries. In the same way, companies that want to improve their goals can use this estrategy in the same country between organizations that works on the same sector, creating a new social identity on the market. 

There are two options on these mergers, we can lose value or destroy value, because most of the times, one of the companies is more powerful and the other one can take advantage of that. On another hand, not all the companies with the same functions can joint together, this is why the companies really need to analize if this is a good strategy and if is really worth it. 

In this case, it's very important to watch out how much are the differences on the organizational culture between the organizations and how are they going to joint together creating a new one. 


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